marketing event advertising

marketing event advertising
Main reason for the marketing of the event. The birth and the increasingly important role in the allocation of the budget estimates that the market. Is that the mainstream media. More expensive. Television commercials are expensive to move the average price increase of 10-15% annually for the average radio field. After bids for spectrum. Due to the nature of these media to reach people even closer. But the problem is the people some of the marketing prospects are not at all. How to measure for the media to break into groups, or can not do it. Advertising without direction, can be caused by waste. Owner is planning a new marketing budget. To take advantage of all consumers have access to real U.S. dollar.

          The use of event marketing can sometimes create a perception of products and services not offered through various media. If you plan to use the media as well as a good and interesting activities. Will select and publish in a variety of earlier events. Activities. And after the event. The product has continued to publish. And remember better than the mainstream media, to create a continuity that may have to spend enormous.

          The products of the above reasons. So the focus on the traditional marketing communication integrated marketing event. Marketing or advertising for the client. The brand. Greater access to consumers. There are many reasons to pay attention to their products to market in hand.

          1. Can communicate the brand identity and provide brand advertising can not give up. (For example, taste, touch and try products and sharing of experiences, etc..)

          2 can be used in conducting marketing activities to improve their products.

          3. Combine to make the events marketing, marketing communication tools such as promotions, exhibitions and products, play games, win prizes and so on.

          The advantages of a market-oriented activities. Marketing can do at any time. Whether it is celebrated on the agenda. The celebration of the anniversary of the launch sales of competitive prizes to customers. And a special charity fashion show, theater, concerts and promotional activities. Replaced by the promotion of the distribution may be more colorful, but also on stage. Entertainment, games and promotions in a corner. Attracting people to come and participate as much as possible. Academic activities such as seminars, discussion boards. Or they may be linked to the product or service. Exhibition to educate. Progress in the industry to produce. There are a variety of sectors. Marketing, and marketing activities in the total current can be distributed to various places. Several points simultaneously. The main community of Bangkok. And the big cities. For a small area