A new marketing communication (Modern Marketing).

A new marketing communication (Modern Marketing).
      IMC-M series is planned under the same concept of using communication tools (Tools) range.The current strategy for MC. A presentation of facts and values, and personality of the brand through marketing communications. To communicate to the audience. By these tools will have to speak in the same content (Speak with one voice) to support and reinforce the brand. The tool has a variety of different types of MC (IMC in Action, Asst. Theerapan .2545:29 gold shield).
Whether it means talking about the brand.(Word-of-mouth).
            Quotes and comments on whether it comes from friends, relatives, customers or even competitors, it will inevitably impact on the brand there. The customers have good experiences with the brand. Comment or mention it in a good brand such as
                             "I use a lot. It's impossible to tell. "
                             "Esiidaihag! Money will come out much better than this, "etc.But the opposite. If they had a bad experience they will talk about the brand in a way to lose it. Lost and at the same company that owns the brand to mention the brand in a positive way as well, because third-party business is surrounded by the words of these individuals as possible. It is closer to the brand.
Manners and morals of the employees in the company.(Employee morale).
                Employees are responsible for publicity or criticism of the brand. Manners are manners of dress Black Metal Motto for the brand. And knowledge of what these images represent the company's overall production. Training staff to have good physical health, mental health and in good working atmosphere. Production standards. All these factors will result in a good image for the employees and come into contact in the company. The impact on the brand.
Product development.(Product development).
                 As an alternative to more consumers. Which must be taken to position the brand as part of the material in the development of a product. In addition to other raw materials. Because of the new products will not conflict with the personality and position of the set. And develop products to meet the needs of consumers who expected to be a consumer.
The physical characteristics of the place.(Physical premises).
                 The project will be creating the same memories, to reinforce the personality of the brand. By MC in the main items that were always black. (Consistency) is seen by many banks. All branches are the colorful patterns and images as soon as it's way from the bank.
Package.(Packaging).
                  An apparel product. The packaging is the first thing consumers see the product before, so even if the packaging is good and right, it will help promote the product. Design and packaging, it must be designed into each product line. As determined by the position and the key must be unique. And, unlike other brands in the same group.
 Publicity.(Public Relations).
                  Marketing communication tools that focus on creating and maintaining this image of the brand. And is a popular tool in the current economic downturn. The budget will help communicate. If you compare the cost of advertising, but do it as well as advertising and public relations. The need for branding. I do hope the time difference.
Advertising(Advertising).
                  The communication aims to achieve sales and brand image. The business owners will have to write clear and concise scope of work that advertising should comply with the plan. Would result in branding is effective.
Marketing activities.(Event Marketing).
                  Current events-oriented marketing is another tool to get more attention. The market-oriented activities in a manner that focuses on the product. And community organizations (Product, corporate and community) in the activities. Whether any way. The communication was cut off brand.
The exhibition.(Trade shows).
                  It is aimed at communicating the order book and sales demonstrations. To bring sellers and buyers meet. Through low cost channels to deliver and demonstrate products to a targeted audience. This tool can be customized and targeted as clearly.
                 - Food and Drink Products to fit in with the exhibition "Food Fair".
                 - RC Car. And furniture for the exhibition "Home Fair" and so on.
Promotion.(Sales Promotion).
                 Marketing is aimed at the value proposition. Special offers or incentives (Extra Value) to the target audience. Whether it is the consumer. Salesperson, or even distributors and stores have it. To accelerate the purchase faster. And cause rates to buy more. The marketing strategy will also promote a form of product samples. To get the discount price of goods as well as sweepstakes. And the race was tightening and so on.
As a sponsor and marketing activities.(Sponsorship and Event Marketing).
                 Marketing support (Sponsorship Marketing) is the owner of the investment cost of the sponsors will have the opportunity to target the more visible brand. By business profit rather than the image of the company, but (Event Marketing) focus attention on the activities. This often leads to products that bind to special events. The hope is in the image, rather than business.
Communication at the point of purchase.(Point-of-Purchase Communications).
                The MC is a tool that allows the audience to perceive. Recognized brand. And the habit of buying goods at the point faster. This tool may be used posters, banners, signs advertising the shelf. (Shelf-Talker), or even a card-counter (Counter Cards).
Program to build ties and good relationships with potential customers.(Affiliation and Relationship Program).
               This tool will highlight the importance of the program. To make a commitment. And relationships with potential customers such as car companies, many have sent messages and letters to the car and used car company, he continued. In order to maintain good relations between them. And soliciting activities. With the automobile manufacturer as well.

marketing advertising :10 ways to promote your business for free

10 ways to promote your business for free. 1 ad.
    There are thousands of directories, advertising on the Internet where you can post free ads, and classifieds site Kijiji is.
    2 Send a press release.
    Small businesses are the chances of getting media coverage is not accessible. It 'nice to have the opportunity to comment on the news to all and especially for free.
    For more information on how to write and send press releases, we examine the relationship of the public.
    3 Start a blog.
    Starting a blog is a good way to engage your audience with your new customers. The blog will take time and patience to start one if you have time to put into it.
    .
    4 participate in the forum in question.
    Online forums are used and seen by hundreds of people and almost always tends to be a couple of forums based around the field. Participating in these forums posting that - a lot of forums allow you to connect your business in your signature.
    5 Cross - Promotion.
   

   
    Search Engine Optimization 6.
    If you run an online business and do not have a high search engine ranking, then in fact there are many people who have never come across your site in Search Engine Optimization (SEO) is expensive if the company can still take an expert learn, with enough time and dedication.
    .
    Item 7.
    The article sent to hundreds of article sites and look at the rankings of search engines and visitors to the site of the rocket will be lost. But an article written for that vision of your target audience can be very effective.
   

   
    8 sites, online video.
    Viral marketing is a marketing buzz word of the hits of 2006 and the infection is very rare. (And often carefully planned by the viral marketing), there is room to reduce the viral video to build awareness of the budget.
    After shooting a comedy or a clever viral video sites like 9, giving a presentation.
    Public speaking is one of the most favorite for many people. But with a little 'practice, anyone can begin to dominate, local organizations and clubs are always looking for external speakers to liven up their next meeting.
    If you run a local business, why do not you proposed as a speaker at an event to them.
    10 use social networking sites.
    Web sites like Facebook and MySpace for their ability to reach large numbers of people for free. Especially people on MySpace is more open to being approached by new people and check out new products. I refer to the ability of people in some places also, and mechanisms to promote local businesses

Internet marketing advertising

Internet marketing advertising
Internet marketing is the marketing of products and services using the Internet as a means to reduce the costs of publishing and the public around the world will have the advantage of Internet marketing also includes customer management, digital information and customer relationship management, electronic ( ECRM), which is widely used in current affairs.
The importance of Internet marketing strategy for increasing growth and importance of the Internet company was founded mainly to the area to compete online today and try to adopt a marketing strategy to increase web traffic on the Internet home marketing company, increase the potential customer and the number of qualified leads to your website as well. In reality, most organizations can be used for Internet marketing and advertising strategies to create a better business.
Internet marketing tools can be used to find hotspots for your website - where to get the most traffic. These tools can also help ensure a ranking for your website or software program to fix the link. Way to increase your income through Internet marketing is to use keyword suggestion tools. Keyword research is very important in internet marketing campaign. If the site has not been fixed since the right keywords, is likely to lose potential customers. The list below is the result of a keyword that is not necessarily low-income as well. Approach is to find popular keywords related to your product or service and analyze the search volume for them. Many research tools keywords can be found online.
Internet marketing can be enhanced by enriching its own website. A good design and good content to attract users to a particular website, please aesthetically. Online sites attract more visitors. However, to do the job. The site should be visible and reach their preferred demographic in a broad sense, it should be easy to use.
Keep an eye on the effectiveness of Internet marketing strategy is an important Internet marketing is not all the cost of advertising on sites big and successful. Effectiveness of marketing tools will also check to make sure that the method will remain in force. There are a number of website optimization and email marketing tools that are available today. Careful analysis and selection of Internet marketing strategy to help businesses succeed.
Today there are web marketing which will help the advertising on the Web and guarantee higher placement in search engines. To achieve this, marketing analysis will be a detailed analysis of market competition, and find an effective strategy to avoid the Internet marketing site at the top of major search engines

The Best marketing advertising

The Best marketing advertising
Secrets of network marketing is easy to make them. This is the most effective marketing strategy in the world, all the big shots in network marketing to make this simple technique. What is the secret.

Just create value and market it. For example, suppose you have learned to become a successful marketing videos. You are comfortable with traveling in front of a webcam, and offers solutions for the network marketing channel for your YouTube has hundreds of members. Now you have the value that you can market.
Market Value of
Video Marketing is a talent that can dominate and others. Most network marketers do not have a clue on how to market online effectively. How to build your business and be successful you have to "flaunt it" so to speak.
Your success will naturally attract network marketing secrets for marketing to attract. You will need a lot of valuable information and marketing it. Many of these will become marketing partners and customers that may arise in your primary business opportunity.
WordPress is the best way to keep your data shine. It 'the perfect tool to "get the word out" about you and what you have to offer. Search engines love blogs, content, and will begin to attract thousands of visitors in a short amount of time your blog is the best way to present data to researchers online.
How to overcome failure in network marketing.
If you are a "super-bugs" network marketer, you may miss something you need to succeed. Professional experience, marketing skills, a list of these influential people, etc. So how do you? The real secrets of network marketing is to package your valuable content is freely given - this is the course for free, free ebook, free report, free videos, free voice ... .. as you can. can see, you can get pretty creative with this.
Take this free information and offers in exchange for name, email and phone numbers sometimes. If you need to start with only your name and e-mail. When people give you the information sent to a page where they can have access to the information you have promised to deliver it easy

marketing event advertising

marketing event advertising
Main reason for the marketing of the event. The birth and the increasingly important role in the allocation of the budget estimates that the market. Is that the mainstream media. More expensive. Television commercials are expensive to move the average price increase of 10-15% annually for the average radio field. After bids for spectrum. Due to the nature of these media to reach people even closer. But the problem is the people some of the marketing prospects are not at all. How to measure for the media to break into groups, or can not do it. Advertising without direction, can be caused by waste. Owner is planning a new marketing budget. To take advantage of all consumers have access to real U.S. dollar.

          The use of event marketing can sometimes create a perception of products and services not offered through various media. If you plan to use the media as well as a good and interesting activities. Will select and publish in a variety of earlier events. Activities. And after the event. The product has continued to publish. And remember better than the mainstream media, to create a continuity that may have to spend enormous.

          The products of the above reasons. So the focus on the traditional marketing communication integrated marketing event. Marketing or advertising for the client. The brand. Greater access to consumers. There are many reasons to pay attention to their products to market in hand.

          1. Can communicate the brand identity and provide brand advertising can not give up. (For example, taste, touch and try products and sharing of experiences, etc..)

          2 can be used in conducting marketing activities to improve their products.

          3. Combine to make the events marketing, marketing communication tools such as promotions, exhibitions and products, play games, win prizes and so on.

          The advantages of a market-oriented activities. Marketing can do at any time. Whether it is celebrated on the agenda. The celebration of the anniversary of the launch sales of competitive prizes to customers. And a special charity fashion show, theater, concerts and promotional activities. Replaced by the promotion of the distribution may be more colorful, but also on stage. Entertainment, games and promotions in a corner. Attracting people to come and participate as much as possible. Academic activities such as seminars, discussion boards. Or they may be linked to the product or service. Exhibition to educate. Progress in the industry to produce. There are a variety of sectors. Marketing, and marketing activities in the total current can be distributed to various places. Several points simultaneously. The main community of Bangkok. And the big cities. For a small area

Advertising Your Products On The Internet

Advertising Your Products On The Internet
Are you now, if you're advertising your business on the Internet, it's time to start. Although there are some conditions, almost all products can benefit from advertising through the Internet. Originally, it is cheaper to market the product on the Internet a lot. In order to promote their products on the Internet is the extra profit, so you can customize your ads so that viewers in different areas to reach potential customers around the world, including the possibility of reaching a significant audience.
Affordable Internet advertising is one reason that many turn to advertising on the Internet because many business owners. Ads on the Internet, the owner of the company is very cheap, especially considering the many potential customers you can reach any Internet ad campaign. Most of the methods of Internet advertising is very cheap, some of which have no direct cost.
That is why it is a great value for your business with advertising on the Internet to reach a significant audience. You decide who's the public who may have to use large amounts of energy and time to market research. In addition, you may have spent many hours trying to figure out the best way to appeal to the user. It is now, however, because it must be able to reach a global audience, please dramatically increase the potential audience automatically when you take your ad on the Internet.
Ability to reach customers around the world for this kind is another great advantage to advertise their products on the Internet. Regardless, the products that we live and work, regardless of whether you sell products or who need to reach people who are interested in the services in which they live. They are achievable, will be able to sell products all over the world.
World Wide Web Please note that it is beneficial to the person you choose to sell their products or services on the Internet very people who are available 24 hours. The people who work unusual hours or who work long hours of shopping for products and services alone is very difficult in particular. However, the product owner to access the Internet, unlike much in favor of shops and call centers, web site never closes. This convenient service, the products offered by competitors for these products and provide potential customers at any time you can be every day to see a comparison shopping service.
Have you read this article, if the owner does not have a strong presence on the Internet, you need to start learning more about the world of Internet advertising immediately. The candidates, if you want to advertise on the Internet, is getting the benefits that are constant, can become more attractive to potential customers, is important. Many of your potential customers too, before they become loyal customers athlete, your products on the Internet, "I can sell you" it is time to begin to understand and reach of the competition.
Skin expert and author Ethan Tanner O is a product that describes the type of home based Internet advertising business for about a butterfly garden on the Internet

marketing advertising Tips for the Small Business

1.print best small ad on the paper, please mail to prospects in your target market. Please read the postcard when people are short messages. Small postcard advertising, Web can drive a high volume of traffic to your site, generating a stream of sales leads at very low cost.
2.No marketing efforts, so a single marketing tactic rotate different jobs all the time for all business, changing its approach. While the songs after a while 'your customers, remember one Pupu. Not only that, they are boring. From marketing to take advantage of the thousands available to convey their value to the customer the opportunity, can be fun. However, the selection of a variety of marketing tactics that are arbitrary. Care plan. Obtain feedback from customers and adapt your efforts accordingly.
3.Use Marketing Buddy is to promote your business. For example, if you send a brochure and leaflets / business may have a different agreed to do the same for you or a business card. This gives us the opportunity to reach a new pool of potential customers for you.
4.Answer different phone. Please take the phone to announce your special offers. For example, you can say, "Hello, this is checked, is Annmarie. I want my special marketing offer," he said. Being forced to ask the caller provided. Although that is played when the queue is required, in fact, the message was recorded many companies do you know that you have a message on the air? I certainly have never heard of anyone. Please check your bid is successful, putting an expiration date not too far and increases the urgency of the caller.
And 5.Stick! Use stickers, stamps, handwritten notes all the effort and the daily activities of direct postal mail. When will you put a message or handwritten sticker on the outside of the envelope, please note that the effect of small buildings they have. People, please read it first, but you can read in less than 10 seconds, the message should be short and concise.
They are the first to offer your customers when purchasing 6.Send Your customers bought a sweater from his clothing store. handwritten note to your customers, send a signal that, when he came back to thank them for business "this note" are 20 off your next purchase, as%, to make private provision can. To create an emergency situation, remember to include an expiration date.
7.Newsletters You know it costs six times more to sell to new and existing customers? You can use your newsletter to customers to concentrate on marketing your past. Please cut costs by sacrificing frequency and high values ​​of production. Print Newsletter Giru expensive if the newsletter via e-mail, please consider sending your web site to subscribers.
8.Seminars / Open House In addition to hosting the event, the name of the company is a great way to get face time with key customers and prospects of the acquisition cycle. The right programming, you will be rewarded with news of your wonderful voting. If this is a seminar, limit the rate will be charged. Price gives the impression of value. Whether you intend to sell must withstand many participants free to suggest.
9.Bartering In this way, promote your business is a great tool to use to obtain goods or services to others. You can replace the product or the product of another company or the local advertising service. This is especially useful if you can replace the services of two companies with limited budgets.
Out 10.Mail All outgoing mail in your brochures, advertisements and flyers around. This is an additional transportation will be surprised that citizens can use to make your bid

marketing and advertising tips

marketing and advertising tips
A simple guide to marketing, strategic business planning, marketing and advertising, the United Kingdom, small firms in particular, to lead generation. Tips and technology advertising, public relations, for non-marketers, so also in marketing and advertising professionals, this can easily be made in marketing and advertising. The design of the site, some simple tips on Internet advertising and marketing.
Many of the pages of marketing theory this was written some time ago, many of these pointers fundamental fact is notified some good things simple easy to miss when distracted modern If these general principles apply exactly the same.
Also, references are made here in the United Kingdom has partners in other countries that apply the same methods and processes and in general.
Spelling Note: Reasons for research, British English and the organization / on this page are used mainly in America English spelling of the organization. In addition to this, the preferred British spelling is generally used. If you use these materials in the notes of education and training, please change the spelling depending on the situation of its own.

   
Fundamental aspects of modern marketing First, the speed is a truly sustainable organization with the modern era of high quality (any size) If you want to build, especially what has become of this fundamental aspect of marketing to get the right or:
It is certainly a good sound ethics and philosophy of the organization. It 'still a little' marketing and business, may seem rather difficult to measure the ring ...
If it is the price per hour is no longer king. The value is no longer the rule, if anything, it did not. The determining factor is the quality of services and products.
Today what is really important ethical and philosophical quality - from below - in every aspect - including all the dimensions of the organization.
Today, consumers, business buyers, staff and suppliers too, are much more concerned today, the integrity of the company that defined ethics and philosophy of the organization in
Ethics and philosophy is to provide a good sound, people are 'right' to encourage good decisions, right, good things. Care and compassion, but it is good for humanity and morality is justice.
The profit is not good, greed, remuneration, greed is good, but trade is obviously essential, and there is no exploitation.
psychological contract theory is to understand the philosophy of balanced and equitable development, in particular the staff is helpful for the organization to meet the complex needs of customers.
People naturally identify and align with these philosophical values. Best staff, suppliers, customers gravitate toward organizations that are of a philosophical nature.
Communication with a clear ethical philosophy in place even in this case, a large organization can be a lot more people aware that we strive to always do the right thing. Because it appeals to the deepest feelings of the people, this is powerful. The integrity of a society based on just ethical philosophy Makoto Ito, is beyond all others.
And philosophy, ethics, strong and good, all good organizations and businesses referred to above are currently under construction. There are fundamental.
I can not ask a lot of people talk about this: After the deadline, all the marketing speak ', is not guaranteed to be fashionable and financial performance clearly related. The relationship between human nature and morality have been recognized business leaders and trade deeper than all, of course, is weak and the poor, the future of the planet.
Conflict witnessed a growth of multinational corporations. People, please do not rail against successful companies - companies putting their profits ahead of people by rail before the growth of society and community, technology, production of the natural world, compassion for dominance market the future of humanity. They are both right and good, these organizations are on borrowed time.
work ethic and people prefer to purchase from contracts and increasingly organized for the heart to the right. The organization, whether it is ethically sound mind, has become increasingly transparent to all.
Therefore, there is one. Your right philosophy, you get all the other natural anchors - apart from it. Strategy, processes, attitudes, relationships, trade agreements, all kinds of difficult decisions - including, the payment of fees and subscription to the administrators, we dare to propose.
It need not be complicated. The end point of the society: "How good is right ... so they (the ideas, concepts, and decision making) does not comparable to the philosophy of ethics?"
Organisations are complex, becoming more complex every day. Natural to the smallest details of the biggest strategic decision-making good ethical philosophy, provided a reference point for all.
You must create your marketing plan, launch it to start a new, large companies, departments within a year or a little 'before doing anything else, the right instead of' 'Be sure to put a good ethical philosophy, format and watch it all